Apple has officially announced that its next major hardware event will take place on September 9 at 10 a.m. PT, and the spotlight will be on the much-anticipated iPhone 17 lineup. Alongside the iPhones, Apple is also expected to unveil updates to the Apple Watch and AirPods. The event promises significant changes, not just incremental updates, as Apple continues its trend of innovation and design refinement.
This year’s announcement is shaping up to be one of the biggest in recent memory. With rumors of larger displays, improved cameras, and the possible introduction of an all-new iPhone Air model, Apple fans have much to look forward to.
iPhone 17 Lineup: What to Expect
iPhone 17
The standard iPhone 17 is rumored to receive a considerable update that will align it more closely with the Pro models. Key expected changes include:
- Larger Display: A 6.3-inch screen, which is a 0.2-inch increase over the iPhone 16.
- 120Hz Refresh Rate: A substantial jump from the current 60Hz, offering smoother visuals and better scrolling.
- Upgraded Front Camera: A 24-megapixel front-facing camera, delivering sharper selfies and video calls.
In terms of price, industry insider leaks suggest the iPhone 17 will be priced around $800.
iPhone 17 Pro
The iPhone 17 Pro will feature more noticeable changes, especially in its camera design. According to leaked concept renderings:
- Camera Redesign: A rectangular bar spanning the width of the phone will house the three rear cameras. The flash, light sensor, and microphone will sit toward the right side.
- Material Shift: Apple may replace the titanium band with aluminum. This would reduce costs and potentially make the device lighter.
- Price and Storage Options: Expected starting price is $1,050. Unlike the iPhone 16 Pro, storage options may be limited to three: 256GB, 512GB, and 1TB, with the 128GB option reportedly being removed.
- New Colors: Rumors point to the addition of dark blue and copper finishes.
iPhone 17 Pro Max
The iPhone 17 Pro Max is not expected to see drastic design changes but will bring a practical improvement:
- Thicker Body: A slightly bulkier design to accommodate a larger battery, which should provide improved battery life.
- Price: Expected to start around $1,250.
Summary Table
Feature/Event |
Details |
|---|---|
Event Date |
September 9, 2025 at 10 a.m. PT |
iPhone 17 |
6.3-inch display, 120Hz refresh, 24MP front camera, ~$800 |
iPhone 17 Pro |
Redesigned rear camera bar, aluminum band, dark blue and copper colors, ~$1,050 |
iPhone 17 Pro Max |
Thicker body for larger battery, ~$1,250 |
iPhone Air |
5.5 mm thick, 6.6-inch screen, single rear camera, front-only speaker |
Accessories |
TechWoven cases with crossbody strap |
Future Roadmap |
2026 foldable iPhone launch predicted |
Official Site |
The New iPhone Air: Apple’s Thinnest Phone Ever
One of the most exciting rumors surrounding the September event is the introduction of the iPhone Air, a model that may replace the iPhone Plus.
- Ultra-Thin Design: At just 5.5 mm thick, it will be Apple’s thinnest phone ever, thinner than the Samsung Galaxy S25 Edge (5.8 mm).
- Larger Display: A 6.6-inch screen, larger than the current Plus models.
- Compromises: To achieve its ultra-thin design, the iPhone Air may come with only a single rear camera lens. Additionally, the lack of space might eliminate a bottom speaker, leaving only the front earpiece for audio output.
The iPhone Air reflects Apple’s ambition to push the limits of design while also preparing the ground for future innovations like the long-rumored foldable iPhone, which is projected for a 2026 launch.
Accessories and Cases
Apple is also rumored to introduce new cases alongside the iPhone 17 lineup. Recent leaks have revealed “TechWoven” iPhone Pro 17 cases, made from a more premium woven material compared to the discontinued FineWoven cases released in 2023. These cases are expected to come with an optional crossbody strap, offering both functionality and style.
Broader Redesign Timeline
According to Bloomberg’s Mark Gurman, the iPhone 17 lineup will mark the first year of a three-year redesign cycle. The roadmap includes:
- 2025: Introduction of the iPhone Air with ultra-thin design.
- 2026: Launch of Apple’s first foldable iPhone.
- Beyond: Further hardware and design innovations across Apple’s ecosystem.
Frequently Asked Questions
Q1. When is Apple’s iPhone 17 event?
A. The event will take place on September 9, 2025, at 10 a.m. PT.
Q2. What are the major upgrades for the iPhone 17?
A. The iPhone 17 will feature a 6.3-inch display, a 120Hz refresh rate, and a 24MP front-facing camera.
Q3. What changes are coming to the iPhone 17 Pro?
A. The Pro model will get a new rear camera layout, aluminum banding instead of titanium, and additional color options.
Q4. Will there be a new iPhone model this year?
A. Yes, the rumored iPhone Air is expected to launch. It will be Apple’s thinnest phone ever, replacing the Plus model.
Q5. How much will the new iPhones cost?
A. The iPhone 17 is expected to start at $800, the iPhone 17 Pro at $1,050, and the iPhone 17 Pro Max at $1,250.
Q6. What about the foldable iPhone?
A. Apple is rumored to release a foldable iPhone in 2026, as part of its long-term hardware roadmap.
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